Limited Time: Join as a Founding Member — Lock In $9.99/month Forever
For BJJ Instructors
The market for BJJ instructionals is real and growing. Established instructors are generating $500–$5,000 per month in passive income from instructionals — and some are doing significantly more. If you have knowledge worth sharing, here's exactly how to monetize it.
Ready to sell? Start on AIBJJ — creators keep 85%
The highest payout in the BJJ instructional industry. No exclusivity. No upfront cost.
Create Your Creator Account →There are several platforms you could use to sell BJJ instructionals. They are not equal. Here's an honest breakdown:
Pros
Massive built-in audience. Free to use. Good for brand building.
Cons
Ad revenue is tiny (~$3–5 per 1,000 views). Algorithm can suppress you overnight. You can't charge for content directly. You're building on rented land.
Verdict
Great for marketing. Terrible for revenue as your primary channel.
Pros
Large existing audience of BJJ buyers. Handles all production logistics.
Cons
Takes 40–70% of revenue. Often requires exclusivity clauses. You lose pricing control — they discount your product whenever they want. Slow payouts. You're one of thousands in their catalog.
Verdict
Viable if you're a big name they actively promote. Poor economics for most instructors.
Pros
Easy to set up. Low fees (~10%). You keep most revenue.
Cons
No BJJ-specific audience. You bring all your own traffic. No community, no discovery, no AI tools. Gumroad doesn't care about BJJ.
Verdict
Fine as a payment layer. Not a marketing channel.
Pros
85% payout — highest in the industry. BJJ-specific audience. Your own branded creator page ([name].aibjj.com). No exclusivity ever. AI coach integration extends value of your content. Real-time analytics.
Cons
Newer platform — smaller absolute audience than Fanatics today.
Verdict
Best economics for creators. Built specifically for BJJ. Audience is growing fast.
The process is straightforward. Here's exactly what you do:
You don't need a production studio. A modern iPhone in good lighting produces more than acceptable quality. Focus on clear camera angles (get the grips), clean audio (lapel mic if possible), and logical organization. Shoot one technique at a time. You can edit later or keep it raw — students care more about content than cinematography.
Sign up at aibjj.com/auth/signup?role=creator. Connect your Stripe account for payments. Fill out your profile — belt rank, credentials, competition history, what you specialize in. This is your sales page, so be specific.
Upload your videos directly through the creator dashboard. Organize them into logical modules. Add descriptions for each technique — these help students find your content and also help with SEO. AIBJJ handles all encoding and delivery.
You control this completely. $47–$97 is a typical range for a solid instructional series. Volume sets often sell for $97–$197. Don't race to the bottom — price signals quality. You can always run promotions to your audience.
Announce to your academy students first — they're already believers. Post on Instagram with clips showing technique highlights (Instagram Reels drive significant traffic). Link in YouTube video descriptions. Tell your competition teammates. Share in relevant Reddit communities (genuinely helpful, not spammy).
The market favors depth over breadth. A focused instructional on one specific area consistently outperforms a generic "complete BJJ" series. Here's what converts:
✓ Complete Position Systems
"My Entire Butterfly Guard System" — students want a complete roadmap, not isolated techniques.
✓ Leg Lock Series
Massive demand. Heel hooks, ashi garami systems, saddle entries. No-gi especially.
✓ Competition Preparation
Bracket strategy, peak timing, rules differences (IBJJF vs sub-only). Very specific, very sellable.
✓ White Belt Fundamentals
Constant demand — every gym always has beginners. Basics taught well by credible instructors sell forever.
✓ Guard Passing Systems
Everyone wants to improve their passing. Over-under, leg drag, knee slice — frame around a cohesive system.
✓ MMA-Specific Grappling
Cage wrestling, clinch work, ground and pound defense — underserved, strong demand from MMA fighters.
Let's be honest. Here's what BJJ instructors realistically earn from instructionals:
Small existing audience (under 500 followers). One or two instructionals. Revenue comes mostly from academy students and close training partners. This phase is about building your catalog.
1,000–10,000 followers. Competed at regional/national level. Multiple instructionals with a clear specialty. Consistent social media presence showing your techniques in action. This is achievable within 12 months of starting.
Recognizable name in your region or specialty. 10,000+ followers. A catalog of 3–5+ instructionals. Students refer others. YouTube presence that drives organic discovery. Many instructors hit this within 2–3 years.
World-class credentials or massive audience. Gordon Ryan, Craig Jones, John Danaher territory — but the ceiling is high for anyone willing to build seriously. This level requires real investment in marketing and audience building.
Create your free AIBJJ creator account. Upload your first instructional. Keep 85% of every sale from day one.
Become a Creator — Free →No exclusivity · No upfront cost · 85% payout