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For BJJ Coaches & Instructors
The geography of BJJ coaching has changed permanently. Your best potential students might be in another state — or another country. Here's how to build a real online coaching business that generates income beyond your mat.
📚 Start with AIBJJ — Sell your courses, keep 85%
Host your async courses on AIBJJ while you coach live on Zoom. The complete BJJ coaching stack.
Create Your Creator Account →Most successful BJJ coaches online do both — and they serve different markets and generate different types of revenue.
Pre-recorded instructionals and structured courses that students consume on their own time. You record once, sell forever. Pure passive income.
Real-time 1:1 or group sessions via Zoom, Google Meet, or similar. You watch footage, give feedback, answer questions, build plans. Higher value, higher price.
The play: Use AIBJJ for your async courses (passive income, 85% payout), and use Zoom or similar for live sessions. Your courses act as a funnel for live coaching — students who love your instructionals become your highest-paying coaching clients.
Here's how to set up a complete BJJ online coaching business using AIBJJ for your course content and Zoom for live sessions:
Create 1–3 core instructionals covering your specialty area. These are the foundation of your online presence and generate passive income while you sleep. Price them at $47–$97 each. Your AIBJJ creator page becomes your homepage.
On your AIBJJ creator page, mention that you offer live coaching sessions. Link to a Calendly or similar booking system for 1:1 sessions. Price live sessions at $75–$150/hour. Group workshops (4–8 people on Zoom) at $30–$50/person are great for leverage.
A monthly coaching subscription ($49–$99/month) for a fixed number of video reviews or a group coaching call is highly attractive. Students submit footage, you review async via Loom or live on Zoom. Predictable recurring revenue.
When a student emails saying they love your instructional, that's the moment to mention your coaching program. People who already trust you and benefit from your content are your best coaching clients. The course is the funnel.
Your existing students and training partners are your first audience. From there:
📍 Instagram / TikTok
Post technique clips. Not full tutorials — just enough to show what you know. Include your AIBJJ creator link in bio. Reels and TikToks with technique breakdowns drive huge organic reach.
📍 YouTube
Post one free technique video per week. End every video with 'my full system is on AIBJJ.' YouTube has massive organic search traffic for BJJ technique queries — rank for your specialty.
📍 Academy Network
Tell your gym owners you coach online. They often refer their competition students to external coaches for specialized training. Have a business card with your AIBJJ creator page URL.
📍 Competition Scene
Compete consistently — even if not at the highest level. Competing builds credibility and visibility. When you medal, post about it with your creator link. Results are social proof.
📍 BJJ Community
Reddit (r/bjj), BJJ Facebook groups, Discord servers. Be genuinely helpful — answer questions, share knowledge. Don't spam links. When people see you're knowledgeable, they find you.
📍 Email List
Your email list is the most valuable thing you can build. Offer a free guide or technique PDF in exchange for email. Email subscribers convert at much higher rates than social followers.
Underpricing is the most common mistake new online coaches make. Here's what the market supports:
| Product | Starting Price | Experienced Coach |
|---|---|---|
| Single instructional (2–4 hrs) | $47 | $97–$147 |
| Full series (4+ volumes) | $97 | $197–$297 |
| 1:1 coaching session (60 min) | $75 | $150–$250 |
| Group coaching session (Zoom) | $25/person | $50/person |
| Monthly coaching membership | $49/mo | $99–$149/mo |
| Competition prep intensive | $150 | $300–$500 |
Note: Prices reflect the US/global market. Adjust based on your credentials and current reputation. Don't start at zero — it signals low value.
Create your AIBJJ creator account. Launch your first instructional. Build your coaching business — your knowledge shouldn't be limited by your zip code.
Become a Creator — Free →Free to start · 85% payout · No exclusivity