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BJJ Instructionals
BJJ instructionals have transformed how the sport is learned. Decades ago, you needed to move to a world-class academy or know the right people. Today, the best techniques in the world are available to anyone willing to invest the time — if you're buying from the right platform.
🎥 Browse the AIBJJ Marketplace
Discover instructionals from top coaches and creators. Creators earn 85% — the highest payout in the industry.
Not all BJJ instructionals are created equal. The market is flooded with content — some of it world-class, some of it overpriced fluff. Here's how to evaluate whether an instructional is worth your money and time:
The best instructionals are narrow and deep. A 4-volume series on the D'arce choke that covers every setup, every angle, every defense and counter — that's valuable. A 10-volume "complete BJJ system" that covers everything at surface level — that's usually noise. Look for instructors who go deep on what they actually do at the highest level.
The instructor should have proven their system works under pressure — competition, high-level training, or both. This doesn't mean they need to be a world champion, but they should have real-world validation of the techniques they're teaching.
The best instructors teach the "why" — the underlying principles that make techniques work. An instructor who just shows you the motion of a technique gives you one tool. An instructor who explains the underlying mechanics gives you the ability to troubleshoot, adapt, and invent.
You shouldn't need to strain to see the grips or hear the instruction. Good camera angles, clear audio, and clean editing aren't optional — they're baseline expectations in 2024. Fortunately, AIBJJ creators use our built-in tools to produce quality content.
The market has naturally segmented around the areas BJJ athletes want to improve most:
🦵 Leg Locks
The fastest-growing segment. Heel hooks, knee bars, saddle position, ashi garami systems. Essential for no-gi competition.
🛡️ Guard Systems
Complete guard systems — spider guard, lasso, De La Riva, butterfly, half guard. The foundation of BJJ.
⬆️ Guard Passing
Pressure passing, speed passing, specific passes like the over-under. How top players approach the most important skill in BJJ.
🔒 Back Attacks
Rear naked choke mechanics, body triangle, transitions, retention. The most valuable position in grappling.
🏆 Competition Prep
Specific preparation for IBJJF, ADCC, or sub-only formats. Rules, strategy, cutting weight, mental preparation.
🥊 Self Defense & MMA
Practical applications, striking integration, real-world grappling scenarios for MMA or self defense.
BJJ Fanatics is the current giant in the instructional market — and they've done a lot for the sport. But the economics aren't creator-friendly, and the platform isn't built around the student's learning experience. AIBJJ was built to fix both problems.
| Feature | AIBJJ | BJJ Fanatics |
|---|---|---|
| Creator payout | 85% | 50-60% |
| Custom creator page | ✅ Free | ❌ |
| AI coaching integration | ✅ | ❌ |
| Training journal | ✅ | ❌ |
| Game plan builder | ✅ | ❌ |
| Student analytics | ✅ | ❌ |
| Technique library | ✅ 10,000+ | ❌ |
For buyers, the advantage is the integration with AIBJJ's learning tools. After watching an instructional, you can ask the AI coach questions about specific techniques, get drilling sequences, or build a game plan around what you just learned. No other platform offers this.
If you're a coach, athlete, or serious practitioner with knowledge worth sharing, AIBJJ's creator marketplace is the most profitable place to sell it. With an 85% payout and your own custom creator page, you keep significantly more of every sale.
You don't need a production studio. You need a phone, good lighting, and techniques worth teaching. AIBJJ provides the hosting, the payment processing, the creator page, and access to a growing community of BJJ students actively looking for quality content.
Setup takes under 10 minutes. Upload your first instructional and start earning — you keep 85% of every sale from day one.
Buy instructionals from world-class creators. Or sell yours and keep 85%. Start free.